Russian Hill School
High Tech Retailer Succeeds With Traditional Approach
“You know, Tupac Shakur wore a gold and diamond Rolex Day Date President until the day he died. Even in ’93 when he was robbed and shot, allegedly by rivals from Bad Boy Records, they took 35K of his Jewelry, but left his Rolex. Respect for a man’s watch and the American Dream it represents runs deep”
Seth Grossman, Owner of High End Watch Discounters, http://www.Essential-Watches.com, is full of cool Rolex stories like this, proving that, unlike many Watch dealers, he’s not just out to make a buck, he’s a true Luxury Watch Aficionado. He adds: “Tupac was also the one who bought Biggie Smalls his first Rolex” …Obviously he’s also into even the smallest details. Details that even got a pre-‘College Dropout’ Kanye West to buy his first Bvlgari.
With over 15 years experience in High End Swiss & German Watches, Grossman has managed to grow what at first was a two man online operation, into a well established, highly reputable and hugely successful company, known worldwide. Knowing how personal a timepiece can be, http://www.Essential-Watches.com also exists in the physical, a showroom attached to their Beverly Hills office, means that anyone seeking a more intimate watch buying experience is not left out.
“Jay-Z loves Audemars Piguet, Exhibit A: Jay-Z's tenth-anniversary tribute watch, the Audemars Piguet Royal Oak Offshore Jay-Z. So does Pharrell, who also has his own: The Audemars Piguet Royal Oak Concept, a limited series, made from space-age alloy with a titanium bezel.” The staff at Essential-Watches make it their business to know exactly which brand and model celebs favor. With their flagship located in the heart of Beverly Hills, it’s a question they’re asked often.
As amusing as it is to find Luxury Watch Specialists so watch-obsessed, there’s nothing funny about the huge discounts on High End Watches at http://www.Essential-Watches.com. Usually you’ll find Essential Watches’ prices are the best on the web, and http://www.Essential-Watches.com is one of the only places online that offers a Trade-In option. This gives those looking to switch out watches, access to an even greater discount on any Patek Philippe, Hublot, Rolex, Panerai, IWC…(the list goes on) watch Essential Watches offers.
“Both of us are generation X’ers, we’ve been on the web since it’s initiation, and have grown alongside it, so we’ve been selling Discounted High-End Watches online for years”, Grossman’s right hand man Fred Brown explains. “This allowed us to create an enormous network of dealers early on, which now gives us the edge over our competitors. Along with the tight relationships our Management and Watch Specialists have forged, this ensures we are always able to offer the most up-to-date discounts available.”
The Essential Watches team has worked overtime hard to earn their reputation as “Best Watch Dealers on The Web”, and it’s paid off. A Better Business Bureau Accredited Business, Members of the coveted Beverly Hills Chamber of Commerce, and Members of the International Watch & Jewelry Guild (IWJG), Essential Watches is also an EBay Platinum Power Seller, with 100% positive feedback.
A quality retailer that knows the importance of old school business values, Essential Watches still seals many deals with a handshake. At any given time in the day, at least one of Essential Watches’ Specialists is about town, personally picking up Rolex, Patek Phillipe and Audemars Piguet Watches, directly from Local Vendors. It’s this kind of old school personal touch that’s won Grossman the business, and extra special discounts from his suppliers, discounts he then passes on to the customer.
Consistently keeping the lowest luxury watch prices available is a lot of work, but work that the team at Essential Watches seems to enjoy. The quiet, calm and intimate Beverly Hills showroom does an impressive job covering for all the fast paced craziness going on behind it. Phones ringing off the hook, a zillion calls bring taken in English, Spanish, Italian, and Russian, only interrupted now and again by laughter.
If Owner, Seth Grossman is the back bone of Essential Watches, then this upbeat, fast paced office is the heart. Acknowledging the importance of not just diversity, but also variety in business, he’s handpicked a team of all ages, hailing from all across the globe. While backgrounds may be different, what they all share is a passion for Fine Watches, Meeting people, and providing killer customer service. The rest, Grossman jokes is taught at the “Seth Grossman University of High End Watches”.
Something else that makes Essential Watches stand out from the crowd? Grossman’s team consists of even numbers of men and women. He’s not about to support the popular notion that the watch business is just for men. With endorsements from Missy Elliot, Queen Latifah and even Naomi Campbell, Rolex and other High End Watches have become a mainstay for Women too. And we all know, Women love to shop…
But these days, shoppers have more options than just purchasing in traditional stores. Essential Watches is one business that caters to all your High End Watch buying needs. Whether a first time buyer, or longtime aficionado, Essential Watches has you covered. If you prefer to purchase discount watches online, trade –in your Pre-Owned Rolex over the phone, or special request limited edition pieces in person, they’ll do all it takes to ensure your experience is as perfect as the Watch you are purchasing.
Walnut Hill School-The Cherry Orchard
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