Known Italian Luxury Brands

Burberry Fragrances

Burberry fragrances are inspired by the classic and elegant image of the Burberry apparel. Each scent breathes an invigorating radiance. It's straightforward, modern, fresh and full of life. The Burberry brand evokes an exquisite level of panache that sets itself apart from the multitude of fragrances in the perfume market. The black, red and white plaid design a.k.a. the Haymarket check is one of the most imitated brands in the industry today.

In 1856, British designer Thomas Burberry established the Burberry label. What started as a single shop in Haymarket, London, now the company is one of the most elite names in haute couture, fragrances and accessory collections. The company is also a recipient of the Royal Warrants granted by the British Royal Family.

The first Burberry perfume, Burberry Men, was introduced in 1995. After its successful debut, women’s fragrances followed: Burberry Touch Perfume for Women, Burberry Weekend and Burberry Tender Touch. More fragrances were released in the years thereafter. The latest addition to the Burberry fragrance line are Burberry Summerf Men and Burberry Summer Women.

Here are some of the top-selling perfumes from the Burberry perfume collection:

Burberry Brit
The fragrance is a creative blend of the classic and the dynamic lifestyle of modern living. The Burberry Brit contains Italian lime, icy pear, green almond, white peony, sugared almonds, amber, mahogany, vanilla and Tonka bean. The fragrance was introduced in 2008 and was created by perfume designer Natalie Gracia-Cetto.

Burberry Brit Red
Another masterpiece by Natalie Gracia-Cetto, the Burberry Brit Red fragrance exudes  a more edgy attitude. It's provocative, more scintillating. The top notes features jasmine, orange blossoms and rhubarb. The heart boasts the intensity of red rose, gingerbread and patchouli, while the base is made of benzoin, sandalwood, and vanilla bean.

Burberry Perfume for Women
Simple and warm, the Burberry Perfume for Women contains the fruity accords of peach, apricot and marigold. The heart features black currant, sandalwood and cedar and the base captures the comely scent of jasmine, vanilla and musk. A number of perfume reviews agree that this fragrance is perfect for winter.

Burberry Cologne for Men
Burberry Men is dominated by wood accords such as sandalwood, jasmine and cedar. Musk and vanilla accords caps off the base notes. It's the familiar masculine scent: sweet and tangy at first then leaves traces of woodsy accords in the dry down. This cologne is a perfect daily fragrance; longevity is good as it lasts all day.

Burberry Touch for Women
Burberry Touch for Women contains aromatic oils of rose, jasmine, tuberose together with vanilla and cedar wood. Subtle and modern, infused with fruity-floral accords.

Burberry Touch for Men
Burberry Touch for Men is an exciting blend of rich florals and bold woodsy accords of violet leaf. It combines mandarin, oak moss, vetiver, white musk and Tonka bean. Introduced in 2000, the creative nose behind this fragrance is Jean-Pierre Bethouart. It’s an easy going, fresh fragrance that never gets old.

There are over twenty Burberry perfumes today and most certainly, there’s always a Burberry fragrance to match your every mood and lifestyle.

MIP's Luxury Brand Management training program @ Shanghai World Expo 2010 - June 21st 2010

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