Holy Hour
Holi on Indian TV Channels
Holi or festival of colors has always been an important part of the Indian culture. Imbibed with both religious and social traditions, the festival is widely celebrated on Indian TV channels. Holi special programs, dances, songs, and celebrity appearances in the daily soaps are common on the festival date and days preceding and succeeding it. You can watch movies, special programs, and extra episodes of ongoing soaps on both public-owned DD channels and private broadcasters, such as Zee TV, Sony TV, Star Plus, and other regional channels.
Holi Celebration on DD Channels
The importance of the holi festival in the cultural life of India can be gauged from the extensive programs aired by DD channels. They showcase the importance of the colorful festival both from the national and regional prospective. The 21 DD channels and their 41 studios arrange for and cover traditional holi celebrations in different parts of the country and related programs offering special entertainment.
DD National, the flagship DD channel, usually begins its special programs a day before the festival date. It telecasts Hindi blockbuster movies on the festival day offering audiences the best possible chance to enjoy their holiday. Special coverage of colorful celebration from Brijbhumi, the place where the festival originated, is broadcasted on important DD channels. While DD National coverage is limited to one-hour program, DD Bharati offers live coverage for two days.
You can also watch a variety of special programs related to the legend of holi and Lord Krishna on DD channels. While DD Bharati focuses on the national celebration, regional DD channels, such as DD Punjabi, DD Oriya, DD Podhigai, DD Sahyadri, DD Saptagiri, and others explore the festival in the regional traditions. You can watch both religious and secular special programs on these DD channels, which include cultural programs, movies and songs, celebrity specials, and exploration of important places associated with the festival.
DD Channels Vs Private Broadcasters
The advance of private channels has somewhat eroded the viewership base of DD Channels. It leads to many thinking of festival special programs on DD Channels as boring and repetitive. No doubt the glaze and pomp associated with holi special programs on Zee TV, Sony TV, and other popular channels attract more viewership. They go for big budget programs, the best from the movie industry, theme-based shows, and special festival episodes in their daily soaps to derive commercial advantage from the celebration. They cover cities and their affluent class, particularly the celebrities, enjoying and merrymaking on the festival day. Less importance was put on the real aspect of the colorful festival and the colorful village and small-town cultures associated with the festival.
But if you are looking for the true flavor of the festival, DD Channels come first. Devoid of commercial gains and hype to attract viewers, these channels focus on the festival. Their programs usually revolve around the festival. You can watch compilation of holi songs from the movies both on the national and regional levels. The cultural programs involve the famed dance troupes of the country, who perform holi special musical and dance shows. The holi special programs on DD Channels are an intricate mix of entertainment and cultural show. They offer an alternative enjoyment for those fed up with glaze and commercial-oriented festival specials on private channels.
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