Holy Email
Guerrilla Email Marketing (part 1)
Where are the audiences NOW?
Internet users are constantly searching for information, researching on a particular product, getting involved in social networks and many other activities online. In this age where information rules over our daily lives, it's hard to deny that providing valuable information will actually keep your audiences closer to your business. Let's be frank here – We all love FREE information, period.
So the trillion-dollar question goes: Are you doing anything about it?
Guerrilla Marketing weapon No.1 - Email
One thing you need to know about the Internet is that it's a direct-marketing weapon for Guerrillas. Many tactics and nuances of Direct Mail (offline guerrilla weapon) definitely continue to apply to Internet Marketing.
Email is a fantastic platform that allows you to deploy guerrilla-marketing tactics, easily and successfully. Marketers often have lots to say but when faced with a 4 page brochure, they often tend to keep the 'promotional' content and discard the educational bits that play a vital role in acquiring customers. With email, you can say as much as you want ... strategically.
Cost Effectiveness
Email Marketing is the most cost effective way to perform your Direct Marketing campaigns. It completely takes away the need for marketers to perform Direct Marketing through printed flyers or brochures.
Guess how much your business would save in terms marketing dollars if emails were to replace printed brochures? Depending on the frequency, quantity and quality of prints, a minimum of $2,000/year is easily spent on printed marketing materials, and that's excluding the cost of postage of these mails to your respective mailing list. You do the math.
Comparison of Email Marketing and Traditional Mail
This comparison chart is available at http://www.shoutlabs.com/lang/en/blog/guerrilla-email-marketing-part1/
With great power comes great responsibility!
Sounds familiar? We're not doing the sequel to Spiderman 3 but it's about the responsibilities that Guerrilla Marketers should joyfully embrace when it comes to using email as a powerful marketing weapon. At ShoutLabs, we advocate responsible use of email marketing strategies that inevitably, empower Guerrilla Marketers with a technology/weapon that will cause serious damage to their competitors.
Be warned, Email Marketing (at the level Cyclone deploys) is like a grenade. When used appropriately, it will dish out some serious firepower at your opponent. If not, you might even blow yourself up into a million pieces ... not a pretty sight at all.
Using the same logic, Guerrillas should always use permission based Email Marketing to reach out to their targeted audience. Failure to comply means hurting your brand name, poor campaign response, high un-subscription rate and ultimately, be known as a SPAMMER.
You are not alone!
For a Guerrilla Marketer to be known as a spammer, it's like being seen as an 'Internet Terrorist' bombing the 'sacred and holy' inboxes that they've taken incredible pains to build up. The 'fire and forget' sort of tactic may have worked 8 years ago, but today, the maturity of the Internet also calls for respect. I'm sure no guerrillas out there would want to be misunderstood, when their branding is at stake.
So if spamming a purchased list isn't going to help you today, how can you capitalize on what you have and grow your mailing list beyond the five-digit line and get high open/click rates? Our white paper on list growth is available on request; fill out this form to get it. Until next time ...
Read 'Guerrilla Email Marketing'
About the Author
Mark Claudius Png is an Email Marketing Lobbyist and CEO of ShoutLabs (www.shoutlabs.com). He spends most of his time having coffee with customers to improve their experience with email marketing.
O Holy Night
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